Zihan Wang

Zihan Wang

NOW ATHANNAH'S WORLD

NYU / Integrated Marketing

ENTER MY WORLD

My world, in five chapters

Zihan Wang.

Marketing, journalism, and everything in between.

My digital character welcoming visitors with open palms and a gentle smile
01 / 05
NYU · Integrated MarketingNew York / China↓

ABOUT

I’m a curious, insight-driven marketer who blends creative thinking, strategic problem-solving, and data-driven execution to turn consumer understanding into meaningful business impact.

I turn what makes people tick into ideas that click — and results that stick.

2020 - 2027

Education

I studied journalism before moving into marketing.

New York University torch logo
NYU2025.09-2027.05
New York
M.S. Integrated Marketing

New York University

Graduate studentGPA 3.8 / 4.0
Communication University of China, Nanjing emblem
CUCN2020.10-2024.06
Nanjing
B.A. Journalism

Communication University of China, Nanjing

GPA 3.8 / 4.0

Outstanding GraduateMerit StudentDepartment Head, Volunteer Association

My strengths

01

Consumer Insight

I turn user behavior and friction points into actionable growth opportunities.

RedNote · NetEase Youdao
02

CRM & Growth

I connect customer data, journeys and touchpoints to drive engagement and retention.

Ogilvy · Calvin Klein CRM
03

Campaign Strategy & Execution

I bring ideas to life across channels, teams and consumer touchpoints.

Edelman · Evian · NetEase
04

Content & Storytelling

I translate complex ideas into clear, compelling stories that connect with audiences.

China Media Group · Edelman
My skills

My working toolkit

My skills

The tools behind the ideas.

Data analysis

  • Excel
  • SAS
  • SPSS
  • SQL

Excel: pivot tables, VLOOKUP / XLOOKUP
and formula-based analysis.

Marketing research

  • MRI-Simmons
  • Statista
  • Google Trends
  • Mintel

Creative production

  • PowerPoint
  • Photoshop
  • Premiere Pro
  • After Effects

AI toolkit

  • ChatGPT
  • Claude
  • Gemini
  • Codex
  • Kimi
  • Midjourney

I work confidently with AI tools.

Working methods

  • User segmentation
  • Customer journey mapping
  • Conversion funnel analysis
  • Campaign tracking
  • Content planning
In practice: The Archive

Languages

Mandarin
Native
English
Fluent IELTS 7.0

Beyond the resume

Off the clock.

I make time for tennis, art, music and a little experimentation.

My character drawing in a sketchbook
Painting02 / 07

I like a quiet afternoon with a sketchbook.

What's Next?

What's Next?

Understand people deeply. Build experiences they care about. Grow brands they believe in.

My digital character considering her next chapter with a notebook and pen
01 / UNDERSTAND Closer to the Consumer I want to uncover what people truly need, beyond what the data immediately reveals.
02 / BUILD From Insight to Product I want to help shape products and experiences that solve real problems.
03 / GROW Growth That Lasts I want to build meaningful customer relationships, not just short-term conversions.
04 / CREATE Brands Worth Connecting With I want to create campaigns that connect cultural relevance with measurable impact.